If you are in digital marketing or content writing field, you will most probably relate to this. Google algorithm keeps changing in every three months. The Hummingbird update, the penguin update. The terms are pretty familiar. Right?
But if you look closely, among all these, the only thing that remains constant is the content. No matter what the update is, they make sure to emphasis on the importance of good quality content.
Over the years, there have been hundreds of companies who must have called you and claimed that they provide these digital marketing services, and pushed you to avail their service.
But do you know what the truth is; these people calling you up are just random call centers whose main motto is the one-time sale.
These call centers have a huge sales team. They will sell you the service and not do any work. So over the years, you will lose your faith in SEO and content writing services.
You might be a startup company who doesn’t have enough budgets to hire your own in house content marketing team. But does that mean you won’t get it done?
Of course not
If you want to get content writing service that is good for your business, all you need to do is a little research. In this way, you will rest assured that your money won’t get wasted.
So, here are a few points that you need to keep in mind before taking content writing service.
Check their portfolio
When I say check their portfolio that doesn’t mean the one they say. If you can go the websites that they claim to have worked for, and see that if those companies are ranking in the search engine. You can also ask for a write up samples to check the quality of work.
If you ever go for taking up a content marketing service, check their industry experience. If you find that they have been doing it for a significant amount of time, then they are pretty much reliable. After that check their position in the search engines. If the company itself is not ranking then you can’t expect them to give you yours.
You need to check what the other services they provide are. A good content marketing company should have good knowledge of SEO and digital marketing. Because content marketing constitutes a lot of services together. They need to be good with content, graphics, as well as their strategy.
In today’s world of immense competition, content is the boss. If you can get a company who does the right marketing for you, no one can stop your business from reaching new heights of success. So choose wisely and we hope you take your business on top.